We can all understand that a lot has changed in the last few months. And it is realistic to think that a lot more changes are in our future. Because of these unpredictable changes, we want to advise all of our clients to be thoughtful when selecting your marketing strategies for the foreseeable future.
Because the state of business is changing so quickly and often without warning, you will want to make sure that all of your advertising and marketing strategies are flexible. Below are a few tips on how to maintain flexibility with your marketing during this time:
- Go Digital – Consider using digital billboard instead of transitional ones. You will likely be able to update your messaging quickly and more cost effectively than you will with standard billboard. Also, never underestimate the power of social media! You can keep all of your followers updated on the latest headlines from your business without spending a penny.
- Short Term Contracts – If you are signing any new marketing contracts with radio stations, billboard companies, etc, ensure that these contracts are short term so you can keep your messaging and strategies relevant to the current situation. Alternatively, you can negotiate in the ability to update or change your message within your contact free of charge to allow for a more flexible marketing.
- Brainstorm – We never know what change is coming next, but you should always be prepared. Brainstorm several ideas for marketing strategies and messages that you can put into place as soon as the culture around COVID-19 shifts.
COVID-19 has us all pivoting quickly. We want to ensure that your advertising contracts and strategies are designed to be flexible and evolve with you as the global pandemic evolves.